內容簡介
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.
作者介紹
作者簡介
Charles W. L. Hill
現職：University of Washington-Foster School of Business
Melissa A. Schilling
現職：New York University-Stern School of Business
目錄
PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis
PART II: EXTERNAL AND INTERNAL ANALYSIS
Ch 2 External Analysis: The Identification of Opportunities and Threats
Ch 3 Internal Analysis: Resources and Competitive Advantage
PART III: STRATEGIES
Ch 4 Business-Level Strategy
Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy Through Organization
PART V: Cases in Strategic Management
