作者簡介
偉門智威(Wunderman Thompson)
2019年,由創立於1864年,世界第一家廣告公司—智威湯遜 (J. Walter Thompson)與全球頂尖數位公司—偉門 (Wunderman)合併而成,隸屬於全球最大傳播集團—WPP。
以「創意、數據及科技」為核心的偉門智威Wunderman Thompson ,致力於提供客戶最佳生意解決方案。
偉門智威智庫(Wunderman Thompson Intelligence)負責研究全球趨勢,研究範圍包括:未來趨勢、消費者變化和創新模式,讓讀者能夠更加了解國際趨勢且提供品牌經營、產品服務開發與行銷等方向。
關於Wunderman Thompson Intelligence
偉門智威智庫是偉門智威面向未來思考的研究和創新單位,負責觀察剛興起的現象以及未來的全球趨勢、消費型態變化、創新發展模式,進一步解讀這些趨勢後,將其見解提供給品牌參考。偉門智威智庫提供一系列諮詢服務,包含客製化研究、簡報、品牌報告、專題討論,並且勇於創新,與品牌合作,在品牌框架下引領未來趨勢,並執行新產品與概念,本單位由偉門智威智庫全球總監Emma Chiu所帶領。
偉門智威粉絲專頁及官網連結:
WT Taipei粉絲專頁: www.facebook.com/wunthompsontpe/
WT Taipei Instagram: www.instagram.com/wunthompsontpe/
WT官方網站: www.wundermanthompson.com/taiwan
Wunderman Thompson
In 2019, WPP, the world’s largest communications group, merged its global advertising agency J. Walter Thompson (Found in 1864, the world’s first ad agency) and digital agency Wunderman to form Wunderman Thompson. With “Creativity, Data, and Technology” at its core, Wunderman Thompson is committed to provide clients with the best business solutions.
Wunderman Thompson Intelligence
Wunderman Thompson Intelligence is Wunderman Thompson’s futurism, research and innovation unit. It charts emerging and future global trends, consumer change, and innovation patterns—translating these into insight for brands. It offers a suite of consultancy services, including bespoke research, presentations, co-branded reports and workshops. It is also active in innovation, partnering with brands to activate future trends within their framework and execute new products and concepts. It is led by Emma Chiu, Global Director of Wunderman Thompson Intelligence.
Websites of Wunderman Thompson
WT Taipei FB: www.facebook.com/wunthompsontpe/
WT Taipei Instagram: www.instagram.com/wunthompsontpe/
WT Official Site: www.wundermanthompson.com/taiwan
文化 Culture
科技 & 元宇宙 Tech & Metaverse
旅遊 & 觀光 Travel & Hospitality
品牌 & 行销 Brand & Marketing
食品 & 飲品 Food & Drink
美容 Beauty
零售 & 商業 Retail & Commerce
奢華 Luxury
健康 Health
工作 Work